Being an Elder website

Being an Elder Project

Who is an elder? “One who has Wisdom and Experience, and lives their life with Humility and Gratitude.” -Karen Lund.  Learn more at Karen’s website,, powered by Pixie Dust.

Being an Elder published booksKaren Lund took Lori Lorenz’s book publishing class and after working on her manuscript was ready to self-publish her book, Being an Elder. She also needed the components of a digital business to market and sell her book.

This project started with Pixie Dust’s d.b.a. Digital Hero Publishing, to desktop publish Karen’s book. (See Digital Hero Publishing project). Pixie Dust also designed and hosted her website. Lori Lorenz designed the cover of her book, wrote the author bio and cover matter.

Being an Elder podcast

As part of her marketing campaigns, Pixie Dust’s Communication Hero produced a podcast series for Karen and setup her iTunes feed to promote her speaking events and book.

Pixie Dust created marketing collateral for business cards and bookmarks to match the cover of her book. We also created a desktop pop-up and 72” pop-up for Karen to take to events, signings, and speaking appearances.

See also:


Web Hosting: Pixie Dust L.L.C.

CMS: WordPress

Theme: Genesis Framework, Author Pro with custom HTML and CSS

Website Content: Karen Lund

Website Design and Graphic Design: Pixie Dust L.L.C.

Podcast Production and Cover Design: Pixie Dust L.L.C.

Book Printing: Ann Aubitz at Fuzion Print,

Digital Business Strategy consulting: Lori L. Lorenz